From concept to shelf, 10x faster with data-driven insights, AI agents, and human-in-the-loop validation.
Concept to Prototype: In minutes
Pilot-ready in days
Iterate rapidly: Optimize and auto-generate DoEs from feedback
White-space: Expand your portfolio and uncover opportunities efficiently
Scale up: Seamless move to production
Enhance quality, compliance, and efficiency while reducing iterations and time to market.
Enhance quality: Flavor, texture, nutrition, shelf life
Healthier formulas: Reduce sodium/sugar/ chemicals - cleaner labels
Consumer-driven: Integrate market, sensory & panel insights
Optimize cost & yield: Smarter recipe inputs and processes
Fragmented formulation data
Infinite ingredient and processing combinations
Shifting regulatory requirements across markets
Margins keep tightening
Unify formulation + R&D institutional knowledge
Respond to trends faster with agility — stay ahead of competitors
Launch & Reformulate in fewer trials — faster time-to-market
De-risk multi-national regulatory compliance
Optimize cost + performance — protect margins and quality
Proxy Agents
Product Brief & Market Benchmarking
Define product specifications, consumer needs, and regulatory requirements, and analyze leading commercial brands to identify gaps and establish quality benchmarks.
Prototyping & Sensory Evaluation
Develop multiple formulation and processing variations, and conduct structured sensory testing to assess product performance and guide refinement.
Refinement & Scale up
Optimize formulations and processes using sensory data and statistical analysis, then transition from bench to pilot and commercial-scale production while ensuring feasibility and consistency.
20% reduction in ingredient cost
Maintained 95% sensory similarity to original product
Completed reformulation in 3 weeks
60% reduction in formulation cycles
Achieved target texture in 4 iterations
40% faster GTM
Aligned with target regulations in first iteration.
Reduced sensory evaluation work by 60%
Launched in a new market within 3 months
We founded Proxy in 2022 to make every recipe a force for good — for people, the planet, and future generations.
From the outset, we saw how F&B companies were held back by roadblocks — complexity, silos, fragmented workflows, and outdated systems that slowed innovation.
Proxy was built to change that — an AI-native platform that unites science, data, and technology to catalyze creativity and accelerate innovation of food product development.
Through AI-powered formulation, expansive datasets, and predictive tools, we help teams make faster, smarter decisions that balance performance, cost, and regulatory compliance with confidence.
So, you can focus on what truly matters: creating exceptional food experiences that move the world forward.
— Panos Kostopoulos
Founder & CEO
If you have additional questions we haven’t covered here, reach out! Email [email protected] or, if you’re already a customer, ping our team directly.