AI-Powered Formulation
& Product Development

AI-Powered Formulation
& Product Development

AI-Powered Formulation & Product Development

Launch and reformulate faster: healthier products, higher consumer acceptance, lower cost.

Launch and reformulate faster: healthier products, higher consumer acceptance, lower cost.

Captures of the Proxy Foods platform
Captures of the Proxy Foods platform
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Trusted by
  • Logo of Barilla
    Logo of Sigma alimentos
    Logo of Tyson Foods
    Logo of Krinos
    Logo of Mista
    Logo of Cava
    Logo of José Andrés
    Logo of Olyra
    Logo of Gefsinus Food culture
    Logo of Rasa
    Logo of Environmental & Consumer Compliance Organization

Proxy powers product development teams to deliver high-quality solutions

Proxy powers product development teams to deliver high-quality solutions

The world's most advanced AI recipe formulation and product development platform trusted by leading R&D teams to create products consumers love - at scale and in record time.

The world's most advanced AI product development and recipe formulation platform trusted by leading R&D teams to create, reformulate, and optimize products consumers love—at scale and in record time

The world's most advanced AI recipe formulation and product development platform trusted by leading R&D teams to create products consumers love - at scale and in record time.

New Product Development ​

New Product Development ​

From concept to shelf, 10x faster with data-driven insights, AI agents, and human-in-the-loop validation.

Concept to Prototype: In hours

Pilot-ready in days​

Iterate rapidly: Optimize and auto-generate Design of Experiments

White-space: Expand your portfolio and uncover opportunities efficiently​

Scale up: Seamless move to production

Reformulation, Renovation, & Optimization ​

Reformulation, Renovation,
& Optimization ​

Reformulation, Renovation, & Optimization ​

Enhance quality, compliance, and efficiency while reducing iterations and time to market.

Enhance quality: Flavor, texture, nutrition, shelf life​

Cleaner labels: Reduce sodium/sugar/additives without compromises

Consumer-driven: Integrate market signals, sensory data, and panel insights​

Optimize cost & yield: Smarter recipe inputs and processes

Scientists in lab coats gathered around a table with food and a microscope, discussing research displayed on a screen.

Fewer iterations in NPD and Reformulation

Fewer iterations in NPD and Reformulation

80%

Scientists in lab coats gathered around a table with food and a microscope, discussing research displayed on a screen.

Fewer iterations in NPD and Reformulation

Fewer iterations in NPD and Reformulation

80%

Validate icon

70%

Less time to validate compliance​

Validate icon

70%

Less time to validate compliance​

Cooking timer icon

3 Days

Days from ideation to first prototype​

Cooking timer icon

3 Days

Days from ideation to first prototype​

Healthy snacks: Chocolate chip cookies, granola bar, and red berry drink on a wooden table.

Cut in formula cost—recipe identity intact​

20%

Healthy snacks: Chocolate chip cookies, granola bar, and red berry drink on a wooden table.

Cut in formula cost—recipe identity intact​

20%

Healthy snacks: Chocolate chip cookies, granola bar, and red berry drink on a wooden table.

Cut in formula cost—recipe identity intact​

20%

Proxy Workflow

Use Proxy out-of-the-box

Use Proxy
out-of-the-box

Or securely integrate with your internal systems to adapt ​
the AI to your products, consumers, and process.

Or securely integrate with your internal systems to adapt ​ the AI to your products, consumers, and process.

Proxy Agents

World’s First True Agentic Framework in F&B

An agentic framework for food R&D that accelerates innovation through better decisions, fewer iterations, and integrated intelligence.

Chef AI robot

Recipe Formulation

Recipe Formulation

Built on 1M+ formulations and 5M+ product records, enhanced with Proxy knowledge and DoE learnings

Built on 1M+ formulations and 5M+ product records, enhanced with Proxy knowledge and DoE learnings

Scientist AI robot

Food Scientist​

Food Scientist​

Grounded in scientific literature and technical references - guiding functionality, nutrition, sensory, constraints, and shelf-life

Grounded in scientific literature and technical references - guiding functionality, nutrition, sensory, constraints, and shelf-life

Engineer AI robot

Processing Optimizer​

Processing Optimizer​

Step-by-step process optimization across 400+ modeled industrial processes - tailored to your facility and equipment specs

Step-by-step process optimization across 400+ modeled industrial processes - tailored to your facility and equipment specs

Lawyer AI robot

Regulatory Compliance​ ​

Regulatory Compliance​ ​

Formulation Compliance Across 13 Global Regions (Constantly Expanding)​

Formulation Compliance Across 13 Global Regions (Constantly Expanding)​

Planner AI robot

Ideation/Concepting

Ideation/Concepting

Generate new product ideas from trends, consumer needs, ingredients, claims, and market white spaces​

Generate new product ideas from trends, consumer needs, ingredients, claims, and market white spaces​

Data Analyst AI Robot

Data Analyst

Data Analyst

Chat with experimental data from bench, pilot, and beyond​

Chat with experimental data from bench, pilot, and beyond​

The Proxy Advantage

Why Food Companies Choose Proxy​

AI Product Development that predicts winning formulations​
and unifies data to reduce time-to-market​.

AI-powered formulation that predicts winning formulations​ and unifies data to reduce time-to-market​

Current Industry Challenge​

Current Industry Challenge​

Current Industry Challenge​

R&D is asked to move faster, but formulation knowledge is fragmented and constraints keep increasing.

R&D is asked to move faster, but formulation knowledge is fragmented and constraints keep increasing.

R&D is asked to move faster, but formulation knowledge is fragmented and constraints keep increasing.

Fragmented formulation data

Trends move faster than R&D cycles​​

Trends move faster than

R&D cycles​​

Infinite ingredient and processing combinations

Shifting regulatory requirements across markets​​

Margins keep tightening

Unlocking Opportunity

Unlocking Opportunity

From concept to commercialization: optimize cost, nutrition, performance, and compliance faster with confidence.

From concept to commercialization: optimize cost, nutrition, performance, and compliance faster with confidence.

Unify formulation + R&D institutional knowledge

Respond to trends faster with agility — stay ahead of competitors

Launch & Reformulate in fewer trials — faster time-to-market

De-risk multi-national regulatory compliance

Optimize cost + performance — protect margins and quality

Proxy Platform

Built for world-class R&D

Built for world-class R&D

Proxy Intelligence is shaped by what top F&B product development teams do best: disciplined formulation, rapid iteration, and scientific rigor built for scale and commercialization.

Proxy Agents

Ask, brainstorm, troubleshoot, and run workflows for your next NPD or reformulation, powered by specialized AI agents, available 24/7 and constantly expanding.

Product Brief & Market Benchmarking

Product Brief & Market Benchmarking

Define product specifications, consumer needs, and regulatory requirements, and analyze leading commercial brands to identify gaps and establish quality benchmarks.

  • Generate and optimize formulations

  • Analyze benchmarks and product specs

  • Automate regulatory and compliance checks

  • Simulate processing, scaling, and cost impacts

  • Generate and optimize formulations

  • Analyze benchmarks and product specs

  • Automate regulatory and compliance checks

  • Simulate processing, scaling, and cost impacts

CONFIGURATION
◉General
◎Ingredients12
◈Claims & Diets
◇Nutritional
○Organoleptic
▢Equipment
⬡Technical specs
Auto-saving enabled
General
Define general guidelines for formulation standards
✓ Complete
Name
Snack Formulation Guidelines
Brief
These guidelines define the standards and requirements for snack formulations under the brand portfolio. They ensure consistency across R&D and quality teams to ensure product excellence.
Product Category
Ready-to-Serve Tomato Soups▼
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Save Changes
1
General
2
Ingredients
3
Claims
4
Nutrition
5
Specs

Prototyping & Sensory Evaluation

Develop multiple formulation and processing variations, and conduct structured sensory testing to assess product performance and guide refinement.

  • Auto-generate prototype variations

  • Simulate sensory outcomes (texture, flavor, aroma, mouthfeel)

  • Manage and streamline sensory tests

  • Centralize and analyze sensory data to compare prototypes, detect trends,

  • Centralize and analyze sensory data to compare prototypes, detect trends

  • Auto-generate prototype variations

  • Simulate sensory outcomes (texture, flavor, aroma, mouthfeel)

  • Manage and streamline sensory tests

  • Centralize and analyze sensory data to compare prototypes, detect trends,

Refinement & Scale up

Optimize formulations and processes using sensory data and statistical analysis, then transition from bench to pilot and commercial-scale production while ensuring feasibility and consistency.

  • Model formulation adjustments with data-driven insights

  • Analyze sensory and performance data

  • Simulate scale-up impacts on processing, ingredient behavior, and yield.

  • Generate production-ready specifications with traceable version history.

  • Model formulation adjustments with data-driven insights

  • Analyze sensory and performance data

  • Simulate scale-up impacts on processing, ingredient behavior, and yield.

  • Generate production-ready specifications with traceable version history.

◇Recipe IterationsPea Protein Bar · High Fiber
Compare
Version
Date
Stage
Score
Cost
Protein
v1.3Latest
Jan 10
Pilot
94
$1.24-8%
12g+2g
v1.2
Jan 4
Benchtop
81
$1.35
10g
v1.1
Jan 3
Prototype
67
$1.42
8g
View full history →
Open in Editor
Key benefits

End-to-End
Product Development

Revitalize Innovation Pipeline

Ignite new product concepts and continuously improve existing ones.

Revitalize Innovation Pipeline

Ignite new product concepts and continuously improve existing ones.

Accelerate Product Development

Reduce iterations and shorten development cycles to move faster to market.

Accelerate Product Development

Reduce iterations and shorten development cycles to move faster to market.

Multi-National Compliance

Evaluate formulations seamlessly across regions to meet global regulatory requirements.

Multi-National Compliance

Evaluate formulations seamlessly across regions to meet global regulatory requirements.

Scale-Up and Manufacturing Readiness

Translate bench and pilot learnings into industrial production formulas.

Commercial Launch Orchestration

Cross-functional execution from concept to launch.

Commercial Launch Orchestration

Cross-functional execution from concept to launch.

Case Studies

Selected case studies

Reformulation for Cost Optimization

Reformulation for Cost Optimization

Ingredient substitution to reduce the cost of an existing sauce product without compromising flavor or mouthfeel.

Ingredient substitution to reduce the cost of an existing sauce product without compromising flavor or mouthfeel.

20% reduction in ingredient cost

Maintained 95% sensory similarity to original product

Completed reformulation in 3 weeks

Texture Enhanced Gluten-Free Product

Texture Enhanced Gluten-Free Product

Developed a successful new gluten-free bakery product before consumer trials using AI-driven sensory analysis.

60% reduction in formulation cycles

Achieved target texture in 4 iterations

40% faster GTM

Shelf-Life Prediction & Extension

Predictive modeling to reformulate a dairy product to extend shelf-life, and estimate shelf-life and stability of new dairy products.

50% fewer physical shelf-life tests

Accurate shelf-life prediction within ±5 days

Extended shelf-life period by 20%

Regulation-Driven Flavor Retention

Regulation-Driven Flavor Retention

Reformulated a flagship product to comply with a South American nation's regulatory requirements while preserving its original flavor.

Reformulated a flagship product to comply with a South American nation's regulatory requirements while preserving its original flavor.

Aligned with target regulations in first iteration.

Reduced sensory evaluation work by 60%

Launched in a new market within 3 months

Shelf-Life Prediction & Extension

Predictive modeling to reformulate a dairy product to extend shelf-life, and estimate shelf-life and stability of new dairy products.

50% fewer physical shelf-life tests

Accurate shelf-life prediction within ±5 days

Extended shelf-life period by 20%

Background image

Recipe formulation is complex

Recipe formulation is
complex

Formulation requires balancing sensory performance, nutrition targets, cost, and constraints, across many rounds of testing. Proxy streamlines and structures iteration so teams can evaluate trade-offs earlier, reduce rework, and move faster from brief to bench.

Formulation requires balancing sensory performance, nutrition targets, cost, and constraints, across many rounds of testing. Proxy streamlines and structures iteration so teams can evaluate trade-offs earlier, reduce rework, and move faster from brief to bench.

Better, healthier formulations in fewer iterations

Better, healthier formulations in fewer iterations

Who it's for

Tailored for your organization

AI for NPD, reformulation, optimization, and scale-up, configured to match how your organization works.

AI for NPD, reformulation, optimization, and scale-up —configured to match how your organization works.

Select an industry or team to see how Proxy fits your workflow

CPG & Food Manufacturers

CPG & Food Manufacturers

Enterprise R&D and product teams delivering at scale across portfolios.

Foodservice

Foodservice

Standardize recipes, manage allergens, and improve margin across menus and locations.

Ingredient Suppliers

Ingredient Suppliers

Structure and showcase branded ingredients—specs, functionality, and applications.

Beverage

Beverage

Formulate beverages for stability, taste, claims, and cost—faster and more consistently.

New Food & Innovation Ventures

New Food & Innovation Ventures

Move from prototype to scalable formulation with fewer iterations and clearer trade-offs.

Product Development Partners

Product Development Partners

Deliver repeatable client work with structured specs, comparisons, and documentation.

Background

Our Vision

Our Vision

We founded Proxy in 2022 to make every recipe a force for good: for people, the planet, and future generations.

From the outset, we saw how F&B companies were held back by roadblocks: complexity, silos, fragmented workflows, and outdated systems that slowed innovation.​

Proxy was built to change that. An AI-native platform that unites science, data, and technology to catalyze creativity and accelerate innovation of food product development.

We help teams make faster, smarter decisions that balance performance, cost, and regulatory compliance with confidence.

So, you can focus on what truly matters: creating exceptional food experiences that move the world forward.​

— Panos Kostopoulos

Founder & CEO

Security

Trust and reliability

Proxyfoods AI platform is designed with the highest commitment to trust,
security, and compliance.

Proxyfoods AI platform is designed with the highest commitment to trust, security, and compliance.

ISO 27001 Certified logo

FAQs

FAQs

If you have additional questions we haven’t covered here, reach out! Email info@proxyfoods.ai or, if you’re already a customer, ping our team directly.

What is the Proxy Platform?

What’s the difference between Proxy Foods and ChatGPT or other Gen AI tools?

What happens with my data and formulas once they’re in the platform?

Who uses Proxy?

What kinds of products can I develop with Proxy?

Can Proxy integrate with my existing systems?

How fast can I get started?

Is Proxy secure?

How does Proxy protect my data?

Accelerate formulation cycles and
Product Development

Accelerate formulation cycles and Product Development

Our role is to help you move faster and reduce risk, making recipe development more focused, compliant, and ready for market.

Our role is to help you move faster and reduce risk, making recipe development more focused, compliant, and ready for market.

Our role is to help you move faster and reduce risk, making recipe development more focused, compliant, and ready for market.

Book a Demo