Updates
Announcing our $5.5M seed round
Updates
Proxy raises $5.5M seed round
AI-Powered Formulation
& Product Development
AI-Powered Formulation & Product Development
Launch and reformulate faster: healthier products, higher consumer acceptance, lower cost.
Launch and reformulate faster: healthier products, higher consumer acceptance, lower cost.
Trusted by
Proxy powers product development teams to deliver high-quality solutions
Proxy powers product development teams to deliver high-quality solutions
The world's most advanced AI recipe formulation and product development platform trusted by leading R&D teams to create products consumers love - at scale and in record time.
The world's most advanced AI product development and recipe formulation platform trusted by leading R&D teams to create, reformulate, and optimize products consumers love—at scale and in record time
The world's most advanced AI recipe formulation and product development platform trusted by leading R&D teams to create products consumers love - at scale and in record time.
New Product Development
New Product Development
From concept to shelf, 10x faster with data-driven insights, AI agents, and human-in-the-loop validation.
Concept to Prototype: In hours
Pilot-ready in days
Iterate rapidly: Optimize and auto-generate Design of Experiments
White-space: Expand your portfolio and uncover opportunities efficiently
Scale up: Seamless move to production
Reformulation, Renovation, & Optimization
Reformulation, Renovation,
& Optimization
Reformulation, Renovation, & Optimization
Enhance quality, compliance, and efficiency while reducing iterations and time to market.
Enhance quality: Flavor, texture, nutrition, shelf life
Cleaner labels: Reduce sodium/sugar/additives without compromises
Consumer-driven: Integrate market signals, sensory data, and panel insights
Optimize cost & yield: Smarter recipe inputs and processes
Fewer iterations in NPD and Reformulation
Fewer iterations in NPD and Reformulation
%
Fewer iterations in NPD and Reformulation
Fewer iterations in NPD and Reformulation
%
Fewer iterations in NPD and Reformulation
Fewer iterations in NPD and Reformulation
%
%
Less time to validate compliance
%
Less time to validate compliance
%
Less time to validate compliance
Days
Days from ideation to first prototype
Days
Days from ideation to first prototype
Days
Days from ideation to first prototype
Cut in formula cost—recipe identity intact
%
Cut in formula cost—recipe identity intact
%
Cut in formula cost—recipe identity intact
%
Proxy Workflow
Proxy Workflow
Proxy Workflow
Use Proxy out-of-the-box
Use Proxy
out-of-the-box
Or securely integrate with your internal systems to adapt
the AI to your products, consumers, and process.
Or securely integrate with your internal systems to adapt the AI to your products, consumers, and process.
Proxy Agents
World’s First True Agentic Framework in F&B
An agentic framework for food R&D that accelerates innovation through better decisions, fewer iterations, and integrated intelligence.
Proxy Agents
World’s First True Agentic Framework in F&B
An agentic framework for food R&D that accelerates innovation through better decisions, fewer iterations, and integrated intelligence.
Proxy Agents
World’s First True Agentic Framework in F&B
An agentic framework for food R&D that accelerates innovation through better decisions, fewer iterations, and integrated intelligence.
Recipe Formulation
Recipe Formulation
Recipe Formulation
Built on 1M+ formulations and 5M+ product records, enhanced with Proxy knowledge and DoE learnings
Built on 1M+ formulations and 5M+ product records, enhanced with Proxy knowledge and DoE learnings
Food Scientist
Food Scientist
Grounded in scientific literature and technical references - guiding functionality, nutrition, sensory, constraints, and shelf-life
Grounded in scientific literature and technical references - guiding functionality, nutrition, sensory, constraints, and shelf-life
Processing Optimizer
Processing Optimizer
Step-by-step process optimization across 400+ modeled industrial processes - tailored to your facility and equipment specs
Step-by-step process optimization across 400+ modeled industrial processes - tailored to your facility and equipment specs
Regulatory Compliance
Regulatory Compliance
Formulation Compliance Across 13 Global Regions (Constantly Expanding)
Formulation Compliance Across 13 Global Regions (Constantly Expanding)
Competition Scout
Competition Scout
Real-time market intelligence across products, claims, ingredients, and positioning
Real-time market intelligence across products, claims, ingredients, and positioning
Data Analyst
Data Analyst
Chat with experimental data from bench, pilot, and beyond
Chat with experimental data from bench, pilot, and beyond
The Proxy Advantage
The Proxy Advantage
The Proxy Advantage
Why Food Companies Choose Proxy
Why Food Companies Choose Proxy
AI Product Development that predicts winning formulations
and unifies data to reduce time-to-market.
AI-powered formulation that predicts winning formulations and unifies data to reduce time-to-market
Current Industry Challenge
Current Industry Challenge
Current Industry Challenge
R&D is asked to move faster, but formulation knowledge is fragmented and constraints keep increasing.
R&D is asked to move faster, but formulation knowledge is fragmented and constraints keep increasing.
R&D is asked to move faster, but formulation knowledge is fragmented and constraints keep increasing.
Fragmented formulation data
Trends move faster than R&D cycles
Trends move faster than
R&D cycles
Infinite ingredient and processing combinations
Shifting regulatory requirements across markets
Margins keep tightening
Unlocking Opportunity
Unlocking Opportunity
Unlocking Opportunity
From concept to commercialization: optimize cost, nutrition, performance, and compliance faster with confidence.
From concept to commercialization: optimize cost, nutrition, performance, and compliance faster with confidence.
From concept to commercialization: optimize cost, nutrition, performance, and compliance faster with confidence.
Unify formulation + R&D institutional knowledge
Respond to trends faster with agility — stay ahead of competitors
Launch & Reformulate in fewer trials — faster time-to-market
De-risk multi-national regulatory compliance
Optimize cost + performance — protect margins and quality
Proxy Platform
Proxy Platform
Proxy Platform
Built for world-class R&D
Built for world-class R&D
Proxy Intelligence is shaped by what top F&B product development teams do best: disciplined formulation, rapid iteration, and scientific rigor built for scale and commercialization.
Proxy Intelligence is shaped by what top F&B product development teams do best: disciplined formulation, rapid iteration, and scientific rigor built for scale and commercialization.
Proxy Agents
Ask, brainstorm, troubleshoot, and run workflows for your next NPD or reformulation, powered by specialized AI agents, available 24/7 and constantly expanding.
Ask, brainstorm, troubleshoot, and run workflows for your next NPD or reformulation, powered by specialized AI agents, available 24/7 and constantly expanding.
Product Brief & Market Benchmarking
Define product specifications, consumer needs, and regulatory requirements, and analyze leading commercial brands to identify gaps and establish quality benchmarks.
Generate and optimize formulations
Generate and optimize formulations
Analyze benchmarks and product specs
Analyze benchmarks and product specs
Automate regulatory and compliance checks
Automate regulatory and compliance checks
Simulate processing, scaling, and cost impacts
Simulate processing, scaling, and cost impacts
Generate and optimize formulations
Analyze benchmarks and product specs
Automate regulatory and compliance checks
Simulate processing, scaling, and cost impacts
Prototyping & Sensory Evaluation
Develop multiple formulation and processing variations, and conduct structured sensory testing to assess product performance and guide refinement.
Auto-generate prototype variations
Auto-generate prototype variations
Simulate sensory outcomes (texture, flavor, aroma, mouthfeel)
Simulate sensory outcomes (texture, flavor, aroma, mouthfeel)
Manage and streamline sensory tests
Manage and streamline sensory tests
Centralize and analyze sensory data to compare prototypes, detect trends,
Centralize and analyze sensory data to compare prototypes, detect trends
Auto-generate prototype variations
Simulate sensory outcomes (texture, flavor, aroma, mouthfeel)
Manage and streamline sensory tests
Centralize and analyze sensory data to compare prototypes, detect trends,
Refinement & Scale up
Optimize formulations and processes using sensory data and statistical analysis, then transition from bench to pilot and commercial-scale production while ensuring feasibility and consistency.
Model formulation adjustments with data-driven insights
Model formulation adjustments with data-driven insights
Analyze sensory and performance data
Analyze sensory and performance data
Simulate scale-up impacts on processing, ingredient behavior, and yield.
Simulate scale-up impacts on processing, ingredient behavior, and yield.
Generate production-ready specifications with traceable version history.
Generate production-ready specifications with traceable version history.
Model formulation adjustments with data-driven insights
Analyze sensory and performance data
Simulate scale-up impacts on processing, ingredient behavior, and yield.
Generate production-ready specifications with traceable version history.
Key benefits
Key benefits
Key benefits
End-to-End
Product Development
End-to-End
Product Development
Revitalize Innovation Pipeline
Ignite new product concepts and continuously improve existing ones.
Revitalize Innovation Pipeline
Ignite new product concepts and continuously improve existing ones.
Revitalize Innovation Pipeline
Ignite new product concepts and continuously improve existing ones.
Accelerate Product Development
Reduce iterations and shorten development cycles to move faster to market.
Accelerate Product Development
Reduce iterations and shorten development cycles to move faster to market.
Accelerate Product Development
Reduce iterations and shorten development cycles to move faster to market.
Multi-National Compliance
Evaluate formulations seamlessly across regions to meet global regulatory requirements.
Multi-National Compliance
Detects and fixes pay disparities instantly to ensure fairness.
Multi-National Compliance
Evaluate formulations seamlessly across regions to meet global regulatory requirements.
Data Unification & Compounding Knowledge
Proxy + your database – combined & uniquely yours
Data Unification & Compounding Knowledge
Proxy + your database – combined & uniquely yours
Scale-Up and Manufacturing Readiness
Translate bench and pilot learnings into industrial production formulas.
Scale-Up and Manufacturing Readiness
Translate bench and pilot learnings into industrial production formulas.
Commercial Launc Orchestration
Cross-functional execution from concept to launch.
Commercial Launc Orchestration
Cross-functional execution from concept to launch.
Commercial Launc Orchestration
Cross-functional execution from concept to launch.
Case Studies
Case Studies
Case Studies
Selected cases studies
Selected cases studies
Reformulation for Cost Optimization
Reformulation for Cost Optimization
Reformulation for Cost Optimization
Ingredient substitution to reduce the cost of an existing sauce product without compromising flavor or mouthfeel.
Ingredient substitution to reduce the cost of an existing sauce product without compromising flavor or mouthfeel.
Ingredient substitution to reduce the cost of an existing sauce product without compromising flavor or mouthfeel.
20% reduction in ingredient cost
Maintained 95% sensory similarity to original product
Completed reformulation in 3 weeks
Texture Enhanced Gluten-Free Product
Texture Enhanced Gluten-Free Product
Texture Enhanced Gluten-Free Product
Developed a successful new gluten-free bakery product before consumer trials using AI-driven sensory analysis.
Developed a successful new gluten-free bakery product before consumer trials using AI-driven sensory analysis.
Developed a successful new gluten-free bakery product before consumer trials using AI-driven sensory analysis.
60% reduction in formulation cycles
Achieved target texture in 4 iterations
40% faster GTM
Shelf-Life Prediction & Extension
Shelf-Life Prediction & Extension
Predictive modeling to reformulate a dairy product to extend shelf-life, and estimate shelf-life and stability of new dairy products.
Predictive modeling to reformulate a dairy product to extend shelf-life, and estimate shelf-life and stability of new dairy products.
50% fewer physical shelf-life tests
Accurate shelf-life prediction within ±5 days
Extended shelf-life period by 20%
Regulation-Driven Flavor Retention
Regulation-Driven Flavor Retention
Regulation-Driven Flavor Retention
Reformulated a flagship product to comply with a South American nation's regulatory requirements while preserving its original flavor.
Reformulated a flagship product to comply with a South American nation's regulatory requirements while preserving its original flavor.
Reformulated a flagship product to comply with a South American nation's regulatory requirements while preserving its original flavor.
Aligned with target regulations in first iteration.
Reduced sensory evaluation work by 60%
Launched in a new market within 3 months
Shelf-Life Prediction & Extension
Predictive modeling to reformulate a dairy product to extend shelf-life, and estimate shelf-life and stability of new dairy products.
50% fewer physical shelf-life tests
Accurate shelf-life prediction within ±5 days
Extended shelf-life period by 20%
Recipe formulation is complex
Recipe formulation is
complex
Formulation requires balancing sensory performance, nutrition targets, cost, and constraints, across many rounds of testing. Proxy streamlines and structures iteration so teams can evaluate trade-offs earlier, reduce rework, and move faster from brief to bench.
Formulation requires balancing sensory performance, nutrition targets, cost, and constraints, across many rounds of testing. Proxy streamlines and structures iteration so teams can evaluate trade-offs earlier, reduce rework, and move faster from brief to bench.
Better, healthier formulations in fewer iterations
Better, healthier formulations in fewer iterations
Who it's for
Who it's for
Who it's for
Tailored for your organization
Tailored for your organization
AI for NPD, reformulation, optimization, and scale-up, configured to match how your organization works.
AI for NPD, reformulation, optimization, and scale-up —configured to match how your organization works.
Select an industry or team to see how Proxy fits your workflow
CPG & Food Manufacturers
Enterprise R&D and product teams delivering at scale across portfolios.
Foodservice
Standardize recipes, manage allergens, and improve margin across menus and locations.
Ingredient Suppliers
Structure and showcase branded ingredients—specs, functionality, and applications.
Beverage
Formulate beverages for stability, taste, claims, and cost—faster and more consistently.
New Food & Innovation Ventures
Move from prototype to scalable formulation with fewer iterations and clearer trade-offs.
Product Development Partners
Deliver repeatable client work with structured specs, comparisons, and documentation.
Select an industry or team to see how Proxy fits your workflow
CPG & Food Manufacturers
Enterprise R&D and product teams delivering at scale across portfolios.
Foodservice
Standardize recipes, manage allergens, and improve margin across menus and locations.
Ingredient Suppliers
Structure and showcase branded ingredients—specs, functionality, and applications.
Beverage
Formulate beverages for stability, taste, claims, and cost—faster and more consistently.
New Food & Innovation Ventures
Move from prototype to scalable formulation with fewer iterations and clearer trade-offs.
Product Development Partners
Deliver repeatable client work with structured specs, comparisons, and documentation.
Our Vision
Our Vision
We founded Proxy in 2022 to make every recipe a force for good: for people, the planet, and future generations.
From the outset, we saw how F&B companies were held back by roadblocks: complexity, silos, fragmented workflows, and outdated systems that slowed innovation.
Proxy was built to change that. An AI-native platform that unites science, data, and technology to catalyze creativity and accelerate innovation of food product development.
We help teams make faster, smarter decisions that balance performance, cost, and regulatory compliance with confidence.
So, you can focus on what truly matters: creating exceptional food experiences that move the world forward.
— Panos Kostopoulos
Founder & CEO
FAQs
FAQs
If you have additional questions we haven’t covered here, reach out! Email [email protected] or, if you’re already a customer, ping our team directly.
What is the Proxy Platform?
What is the Proxy Platform?
What is the Proxy Platform?
What’s the difference between Proxy Foods and ChatGPT or other Gen AI tools?
What’s the difference between Proxy Foods and ChatGPT or other Gen AI tools?
What’s the difference between Proxy Foods and ChatGPT or other Gen AI tools?
What happens with my data and formulas once they’re in the platform?
What happens with my data and formulas once they’re in the platform?
What happens with my data and formulas once they’re in the platform?
Who uses Proxy?
Who uses Proxy?
Who uses Proxy?
What kinds of products can I develop with Proxy?
What kinds of products can I develop with Proxy?
What kinds of products can I develop with Proxy?
Can Proxy integrate with my existing systems?
Can Proxy integrate with my existing systems?
Can Proxy integrate with my existing systems?
How fast can I get started?
How fast can I get started?
How fast can I get started?
Is Proxy secure?
Is Proxy secure?
Is Proxy secure?
How does Proxy protect my data?
How does Proxy protect my data?
How does Proxy protect my data?
Accelerate formulation cycles and
Product Development
Accelerate formulation cycles and
Product Development
Accelerate formulation cycles and Product Development
Our role is to help you move faster and reduce risk, making recipe development more focused, compliant, and ready for market.
Our role is to help you move faster and reduce risk, making recipe development more focused, compliant, and ready for market.
Our role is to help you move faster and reduce risk, making recipe development more focused, compliant, and ready for market.